Wednesday, July 27, 2005

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely as the Maytag repairman. Loneliness and isolation are very common problems for business owners. You sit at your desk wondering if you are steering your business in the right direction. When faced with a decision, you worry that you may be making a mistake or missing an opportunity. You get frustrated because you have no one to talk to about all the problems and decisions you have to make everyday. When you have a confidential matter you can’t discuss with employees, family members, or friends you suffer in silence because you don’t have an advisor to turn to. And unless your spouse is an MBA, he or she probably doesn’t have the answers you need either.

Finding people you can trust to help you with your business is tough. You need someone knowledgeable. You want someone you feel comfortable with. Someone you can really take into your confidence.

Often business owners turn to their bankers or accountants for business advice. But, do you really want to tell your banker that you need guidance running your company? Does your accountant encourage you to sit down and chat about your business over a cup of coffee? Absolutely not. First of all, you don’t want to look like a dope in front of other professionals. You want to be seen as the competent professional that you are.

In my early days of running my business, I felt very lonely and isolated. Who could I talk to about my business? Not my customers certainly. They were looking to me for business advice. Not my family. They weren’t really sure what I do, and I deal with a lot of technical stuff that they’ve never even heard of. So, I spent an awful lot of time struggling. Struggling to learn. Struggling to make the right decisions. Struggling to choose directions for my business. And all the while, feeling like I needed someone to advise me but I just didn’t know WHO!

But over the years, I have found the resources I need to help me move my business forward. I know who I can trust. I know who has the answers to my questions. Now it’s a matter of picking up the phone or sending an email to the right professional. And almost magically my questions are answered and my business moves forward. Sometimes just getting a second opinion or a new perspective clears the fog and the confusion.

The moral of the story is that no one (even business consultants with MBA’s) has all the information and knowledge needed to build a successful business. We all do better when we can “get by with a little help from our friends.”

And here’s an invitation for you: If you’re a self employed professional struggling with decisions and challenges in your business, I invite you to pour yourself a cup of coffee, pull up a chair, and spend an hour talking with me about your business. Just the two of us, brain to brain, business owner to business owner, professional to professional.

Here are some business decisions and challenges you may be struggling with:

*You’re at a plateau and you just can’t get your business to the next level.
*You’re considering taking your business in a new direction but you’re not sure if it’s the right thing to do or how to get started.
*You’re struggling to find clients and you can’t figure out why.
*You want to escape the Billable Hours Trap that limits your income.
*You’re feeling burnt out and overwhelmed.
*Your life and business feel chaotic and out of whack.
*You need a sanity check.
*All of the above.

This tax-deductible, business-transforming, stress-relieving, clarity-producing, completely-confidential conversation is available to you for only $195. Click here to order now.

Then send me an email at giving me some times you’ll be available in the next week or so and give me a brief synopsis of the topics you’d like to discuss. I’ll get back to you by email to set up a time. That’s all there is to it. Discover how one conversation can move your business light years ahead

What others are saying:

“I’d pay $4000 just so I could talk to you!”
Dave S., Self Employed Consultant

“You’re a life saver!”
Jim S., Owner, Professional Practice

“You never make me feel dumb when I ask questions.”
Karen C., Accountant

“You just saved me from making a huge mistake.”
Tom P., Self Employed Professional

“She’s doesn’t come cheap and she’s worth every penny.”
Jeff B., Business Owner

Until next time,

Caroline Jordan
Get Knowledge. Get Focus. Get Results.
The Jordan Result