Wednesday, November 09, 2005

Struggling Against the Current?

Imagine what it would be like to work for the perfect company.

What would that look like for you? Good pay? Flexible hours? Good benefits? A wise and business savvy boss? Profitability?

Do you work there?

Chances are, your own company is missing some of the features that you might consider to be ideal. But being a business owner can have other benefits that are not as quantifiable. Things like satisfaction, loving what you do, not dancing to someone else’s tune and charting your own course.

But the truth of the matter is this. If your business is to be sustainable, it has to sustain you financially in a way that makes you feel all the trials and tribulations of business ownership are worth the trip.

For one of my clients, that trip has gradually become less and less sustainable and sustaining. They grew tired of the constant battle, the struggle to create enough cash flow to make payroll every week, and the toll the lack of cash was taking on their own lives. They made the difficult decision to sell their business and go back to work for someone else.

Much of what they learned as small business owners will make them more valuable to the organizations they are joining. They are also leaving their communities better because of the business they built up, the employees they supported, and the clients they served. They worked extremely hard building a business that was valuable enough to sell to someone else. Because the business has value, the clients will continue to be served and the employees will continue to work. They have much to be proud of.

But in the end, the business did not work in one very important way. Their personal financial needs were not being met. For them, that was an insurmountable challenge.

Next week, I will give you some insight into the anatomy of the problem with their business…a problem that lies at the core of every struggling small business. Stay tuned…

Until next time,

Caroline Jordan
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